Brand Portfolio • 2026

Ferraro

The art of translating fragrance.

Arabian perfumery, fragrance education, and accessible luxury through content that turns curiosity into confidence — and confidence into purchase decisions.

Propose a Partnership TikTok Instagram

“My mission is not to sell perfumes. It is to help people make choices they will not regret.”

Retrato de Ferraro
About Ferraro

Knowledge that takes the uncertainty out of blind buying.

Ferraro is a fragrance content creator specializing in Arabian perfumes, accessible luxury, and fragrance education.

Fragrance has been part of her story since she was 12. After years of collecting designer fragrances, she rediscovered that passion as Arabian perfumery gained prominence in Brazil.

As she realized that the market was growing faster than reliable information, she began creating reviews that explain not only the notes, but also how a fragrance wears, its personality, and who it truly suits.

Value Proposition

I do not simply describe perfumes. I make them understandable.

The content combines technical analysis, sensory storytelling, and accessible language.

For consumers, this means more informed choices. For brands, it means credibility, desirability, and communication that preserves the product’s value.

Ferraro apresentando fragrância
Audience & Performance

A mature, engaged, and active community.

10K+TikTok followers
19KInstagram views • Jul 19–Aug 17
54.7Ktop-performing video
1,055Instagram followers
72%views from non-followers • last week
+26%non-follower reach • previous week
64new Instagram followers • 30 days
97%audience in Brazil
Gender
Female
63%
Male
37%
Age Range
25–34
22.2%
35–44
36.7%
45–54
23.8%
Commercial Formats

Content designed around each brand objective.

Authority

Technical reviews, fragrance education, raw materials, fragrance families, performance, layering, and buying guides.

Desirability

Sensory storytelling, launches, first impressions, comparisons, and editorial product content.

Conversion

UGC, TikTok Shop, ad creatives, sponsored Reels, Stories, livestreams, and strategic calls to action.

Branding

Brand campaigns, evergreen content, brand ambassadorships, event coverage, and brand positioning.

Visual Production

Product photography, vertical video, unboxings, and compositions tailored to the brand’s visual identity.

Strategy

Scripts, in-platform SEO, spoken keywords, first-seconds retention, and platform-native storytelling.

Formats & Investment

Partnerships tailored to each brand’s objectives.

Base rates for content projects. The final investment may vary depending on the brief, production complexity, turnaround time, exclusivity, and usage rights.

Dedicated Video

TikTok or Reel featuring original creative direction and on-camera presentation.

Starting at BRL 700

Integrated Video

Fragrance mention or integration within contextualized content.

Starting at BRL 450

TikTok + Reel Package

Video content published across both platforms.

Starting at BRL 950

Stories

A sequence of 3 Stories for product introduction, experience sharing, or a call to action.

Starting at BRL 300

UGC

Content produced for organic use on the brand’s own channels.

Starting at BRL 600

Special Projects

Ongoing campaigns, brand ambassadorships, events, exclusivity, and paid media.

Price upon request

Paid media usage rights, whitelisting, exclusivity, and campaign extensions are quoted separately.

Ferraro em campanha de perfumaria árabe Ferraro apresentando a coleção Souvenir da Afnan Ferraro em produção editorial de perfumaria Ferraro apresentando fragrâncias WePink Ferraro com Hawas Reina
Brand Partners

Brands that have already trusted my work.

Primacial
Le Botanic
Baita Vaidade
Lane Parfum
Creative Process

Every piece of content is an extension of the brand’s identity.

Immersion

Research into the brand, fragrance, audience, and business objective.

Strategy

Definition of the hook, narrative, technical angle, and CTA.

Scripting

Development of elegant, natural communication designed to maximize retention.

Production

Vertical-format filming with a cohesive aesthetic and on-camera presence.

Editing

Pacing, captions, cuts, and finishing tailored to each platform.

Delivery

Content ready to build connection, authority, desirability, or conversion.

Great fragrances tell stories.
Great brands do too.

Partnerships

Let’s create something memorable.

Campaigns, UGC, launches, TikTok Shop, branding initiatives, events, and special projects across fragrance, beauty, and accessible luxury.

Rafaela Fernandes — Ferraro

rafaelaffernandes@hotmail.com
WhatsApp: +55 61 98119-6935

TikTok @ferraro_rsf
Instagram @ferraro_perfumelover

Ferraro